There are many questions in your mind about “Is the Google search console the same as Google Analytics?” Google search console vs google analytics or “How to find organic keywords in Google Analytics” Despite their similarities, however, they aren’t the same. Google Search Console helps you monitor your website’s performance generally and in search engine results. Google Analytics helps you learn more about your users, including who they are, how they found you, and how they interact with your website.
Google Analytics is a powerful tool for monitoring your website’s traffic, but it can be pretty confusing to get started. Google Search Console offers some free tools for monitoring your website’s traffic, but it can only monitor one website. Do you need both? In this blog, we’ll compare the two and give you reasons for which tool is best for you ” google search console vs google analytics.
Google Search Console Overview
Google first introduced the current “Google Search Console” tool in 2006. It offered a variety of features to help users understand how search engines interact with their websites when it was first known as “Google Webmaster Tools.”
In 2015, Google changed the name of the program to “Google Search Console.” Google Search Console product manager Michael Fink identified the tool’s target market as “everyone who cares about Search,” which includes “hobbyists, small business owners, SEO experts, SEO Services marketers, programmers, designers, app developers, and, of course, webmasters” in the announcement post.
Google Search Console is a free webmaster tool that helps you monitor your website’s search traffic and performance. You can use it to submit your sitemap to Google, test your robots.txt file, and view your website’s search traffic and performance. It’s a helpful tool for keeping track of your website’s SEO health.
Google Search Console currently offers many features, including:
- Sitemap submission: A sitemap provides detail on the pages and files in a domain.
- Crawl rate monitoring: Your crawl rate is how many requests Google’s crawlers make to your site per second.
- A list of internal and external links for the domain:
- Core web vitals reporting: This feature shows how your pages perform based on real-world data.
- Keyword monitoring. This includes what keywords people search for to find your pages.
- Security issue monitoring: This feature looks for website flaws that are vulnerable to malware or hackers.
- Website speed reports: This feature can help you speed up your website (which is vital in keeping traffic, as Google research on 3,700 mobile internet sessions shows that 53% of visitors leave a website if it doesn’t load in three seconds).
Google Analytics Overview
Google Analytics was inspired by two pieces of software: Urchin on Demand and Measure Map. Google acquired Urchin Software Corp, the owner of Urchin on Demand, in 2005, and Adaptive Path, the owner of Measure Map, in 2006.
Google Analytics has been available to the public since August 2006 (Google had previously launched it with a small network, but it was not scalable). Google made significant changes to the platform in 2011 and released a new version (“Universal Analytics”) in 2012. Google went on to release several more versions, the most recent of which was Google Analytics 360 in 2016.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, typically for the purpose of understanding and optimizing web usage. Google Analytics is the most widely used web analytics service on the internet, with over 10 million active installations as of April 2019.
Here are some of the most notable Google Analytics features:
- Custom reports: Google Analytics lets you build reports for each marketing channel so that you can watch the metrics that are important to you.
- Visualizations: These will help you watch for trends.
- Goal monitoring: You can use this feature to set goals and track progress toward them.
- Audience monitoring: Google Analytics can show you information about your visitors, including their location, gender, and age.
Google Search Console vs Google Analytics
3 Metrics of Google Analytics
1) Bounce rate
Bounce rates should be somewhere between 45% and 65%. If you are blogging a lot, your overall bounce rate might go up because you may have people who come to your website, read a blog, and then leave.
2) Audience Demographics
This will enable you to identify the demographics of your website’s visitors. Are they young professionals, women, retirees, or businessmen in their 40s and 50s? Knowing your website’s audience will make it easier for you to keep it updated so that you can speak to your niche and attract your intended audience.
3) User Acquisition
The acquisition does exactly what it says on the tin: it drives more traffic to your website. You can use this feature of Google Analytics to learn more about your website’s visitors’ origins and how they found it.
3 Metrics of Google Search Console
1) Search Analytics
Your search analytics report within Google Search Console will tell you helpful information about how your site performs in Google Search
2) Links to Your Site
Links, which are a primary factor in Google’s search algorithm, help Google make sense of the web. This means that the number of times your content is externally linked (or linked by others) affects your SEO and rankings, so keep this metric in mind. This section explains who is linking to you, what content is most frequently linked to, and what anchor text other websites use to link back to your content.
3) Mobile Usability
It’s 2020 – you need to have a mobile-friendly website. Google has leaned towards demoting sites that aren’t mobile-friendly in their search results, which is clearly bad news for you if your site isn’t optimized for mobile. If Google finds any usability issues with your site
Google Analytics and Google Search Console are two different tools that are used for different purposes. If you use one of these tools and are interested in learning more about why you should also be using the other, we have a blog that discusses both of these tools and their features.