Email Marketing is the process of sending promotional messages or advertisements to a target audience through email. The goal is to build relationships with customers and drive sales or engagement through email campaigns. It is a cost-effective and measurable way for businesses to reach and engage with their target audience.
Sending your newsletters and email campaigns is a breeze with Email Marketing Services. But how can you choose between the two We’ve compiled a list of some of the best emailing platforms for small businesses to help you choose.
Email Marketing Services have everything you need to grow your business, including tools for designing Newsletters, Automation options, and ways to customize content. They can help you grow your mailing list, interact with Subscribers, and build stronger relationships with customers.
The difficult part is deciding which Email Marketing Software is best for your company. It can be difficult to sort through all of the options that are available because there are so many of them.
We have compiled a list of the Best Email Marketing Services along with their main features to assist you.
– Best Free Email Marketing Tools In 2023
1- AWeber: The Leading Email Marketing Platform
- 1- Who Needs AWeber For Email Marketing In 2023
- 2- Why Do We Chose AWeber For Over Email Marketing Campain
- 3- Why We Think AWeber Is The Best Email Marketing Service For Small And New Businesses
- 4- How AWeber Maintains Email Relevance Over Time
Who Needs AWeber For Email Marketing In 2023
AWeber is a Free Email Marketing Tool that is suitable for a wide range of businesses, organizations, and individuals who want to create and send Email campaigns to build relationships and drive sales or engagement. It is particularly useful for:
- Small Businesses and startups looking to build their email list and send targeted Email campaigns
- E-Commerce Businesses looking to increase sales and retain customers through Email Marketing
- Content Creators And Bloggers looking to build their audience and promote their content
- Non-Profit Organizations looking to engage with their members and supporters
- Online Course Creators And Educators looking to promote their courses and connect with their students
Overall, anyone looking for a Free Email Marketing Tool that can help them reach and engage their target audience may find AWeber to be useful.
Why Do We Chose AWeber For Over Email Marketing Campain?
We chose AWeber because it offers a free account, which really sets it apart from other companies, and because its user-friendly interface can help customers who don’t know much about technology understand Email Marketing.
We weren’t paid to write this review for AWeber. Throughout the course of this review, you will also hear from an AWeber customer and an expert on small business Free Email Marketing.
Why We Think AWeber Is The Best Email Marketing Service For Small And New Businesses?
AWeber‘s leading tools and best practices make it ideal for small and startup businesses looking to expand their Email List.
Since 2001, the Atlanta-based company has been a reliable and forward-thinking force in the industry. It sends more than a billion Emails every day and is the preferred choice for more than 14 million individuals and businesses worldwide.
AWeber is inexpensive; You can send up to 12,000 Emails Per Month and have up to 2,000 Subscribers on their New Business Forever Free plan for free. There is no trial period, no contract, and no credit card is required.
AWeber offers powerful Email Automation Workflows, Insightful Analytics, And Flexible payment tiers that help you balance business needs and budgets. It also scales with your business.
Above all else, the interface of AWeber is simple to use even for non-technical users. This is made possible in part by a quirky sense of humor that actually makes Email Marketing fun, down to the monkey logo that looks like one from Curious George.
How AWeber Maintains Email Relevance Over Time
Since its inception in 1978, commercial Email has seen a meteoric rise thanks to the widespread adoption of the internet in the 1990s. We take Email for granted, but that can make it appear out of date. After all, there are now Twitter, Pinterest, Instagram, YouTube, and numerous other platforms.
Yes, you might have a Facebook Page, an Amazon Store, or a strong Google and Bing page presence. The problem is that third-party platforms occasionally fail and frequently alter the rules, which can reduce or eliminate your reach with customers and prospects.
However, your Email List is an asset. People always have an inbox, and they want to connect with people who can help them. Social networks come and go.
According to AWeber gives me an easy way to communicate with my clients and communities.” Because of this, many people have hired me to help them promote their books and business because they are interested in what I’m doing.
Therefore, despite the fact that AWeber makes Email Management simpler for you, their user-friendly design conceals a robust set of options and tools:
– Attractive Templates And A User-Friendly Editor
Builders are essential features for creating visually appealing and functional websites. A user-friendly editor should make it simple for users with varying levels of technical expertise to create and customize their websites, and a good template should offer a design that is suitable for the kind of website being created and is appealing to the eye. Users may be able to create a website with a polished appearance with the assistance of these features without having extensive knowledge of web design or development.
-Emails That Are Triggered And Automate
Create Email Workflows that send based on predetermined criteria, dates, or milestones. You can target your market’s needs and direct them to your sales funnel with automated Emails.
-Options Or Sending
Send all at once, schedule it for later, send according to the recipient’s time zone, or even let AWeber send the Email when it says your subscribers will be most engaged.
A/B Tests
Simple split testing of items like subject lines. Set up a test, and AWeber will send the winning Email to the rest of the list after selecting the winner and sending it to a designated split of the list.
-Extra Information
AWeber provides comprehensive reports that show subscriber activity, what worked and what didn’t work in an Email campaign, how a campaign is reaching your business goals, and even how your campaign compares to other AWeber users in your industry. These reports include clicks, opens, and other actions.
– Segmentation
Your clients are not all the same. Your Emails are not either. You can send the right message to the right people at the right time using segmenting tools.
Amy Hall, a business virtual assistant who has specialized in AWeber for Email Marketing since 2010, says, “I love AWeber because the company is forward-thinking.”
They address issues with Email deliverability earlier rather than later. They introduced mobile-friendly Email templates as the first third-party email service. They quickly switched to mobile-responsive templates that you can drag and drop. Their clients are not even required to consider it. Moving to all mobile-responsive templates was a proactive decision made by AWeber for the benefit of its customers.
Hall advises new AWeber users to establish a regular email schedule and immediately modify the default Emails that AWeber sends to welcome new subscribers to the mailing list. These ought to include links to your blog, social media accounts, and website, as well as a link to some kind of useful information that your audience will use (usually a free opt-in offer) and information about how often they can anticipate receiving your newsletter and what they will learn from it.
2- HubSpot
The Free Email Marketing Tools features of HubSpot are split between their CRM’s Marketing Hub and Sales Hub. Emails, landing pages, social media ads, live chat, video, SEO, and content are among the tools that the Marketing Hub focuses on for increasing traffic and leads.
Email scheduling and tracking, meeting scheduling, CRM, predictive lead scoring, sales automation, email sequences, and reporting are all added features of the Sales Hub. Support and ticketing tools are available in their Service Hub.
HubSpot is a comprehensive digital marketing platform that targets sales-oriented companies like SaaS.
3- MailChimp
One of the most widely used but also one of the most expensive Email Services is Mailchimp. Due to its straightforward user interface, newcomers typically begin with it before switching to more cost-effective Mailchimp alternatives.
You can quickly create stunning campaigns with the help of professional templates and a drag-and-drop email builder. Add popup signup forms to your website or use premade templates to create unlimited landing pages to expand your audience.
Mailchimp’s advanced Free Email Marketing Tools include sending time optimization, A/B testing, and prebuilt and custom list segmentation options. Using an e-commerce plugin, you can also personalize the content of your emails, including product recommendations.
Make your own customer journeys or choose from pre-built workflows like re-engagement emails for email automation.
The platform also provides ads and scheduling for social media if you want to make your marketing strategy multichannel.
The price of paid plans rises proportionally to the number of subscribers in your contact lists. While the extensive knowledge base is available to assist you, the free plan does not include customer support.
Price: A free plan from Mailchimp includes 500 contacts and 2,500 emails per month. Prices start at $13 for 500 contacts, with higher limits and more features available.
4- SendinBlue
Sendinblue is a lot more than just software for Email Marketing. It gives you a complete set of tools for sales and marketing. Sendinblue‘s interface provides access to multichannel tools like SMS, WhatsApp Campaigns, live chat, and push notifications, as well as marketing campaigns and transactional messages, an integrated CRM, and a complete Email Marketing strategy from A to Z.
Sendinblue is a powerful Free Email Marketing Service with features like sending personalized content, A/B testing, and time optimization. You get access to a selection of fully responsive templates in addition to a user-friendly drag-and-drop email editor, making it easy to create outstanding emails.
You can scale your Email Marketing by using Sendinblue’s marketing automation tools, which include:
- Much Like Welcome Emails, Autoresponders
- User Behavior-Based Complex Workflows
- If-Then Situations
- Taking The Lead
- Contact Management That Is Automated
You can even send emails based on how users interact with your website because of the Sendinblue Tracker. For integrating with e-commerce platforms like Shopify and Woocommerce, there are also ready-to-use plugins.
Sendinblue allows you to manage transactional emails like order updates and account confirmations alongside your marketing campaigns. In addition, the availability of an SMTP relay means that, depending on your objectives and requirements, it can function as a bulk Email Marketing Service.
Sendinblue provides you with detailed heat maps of where people clicked in an email when they engaged with the campaign, and from what geography, in addition to the fundamental email KPIs of open rates and click rates. You can fine-tune campaigns in this way to get the best results.
Cost Of The Email Marketing Service Offered By Sendinblue
With the free forever plan from Sendinblue, you can send up to 300 emails per day. That’s 9,000 emails per month, and we never charge for the size of your contact list. Our paid plans start at $25 per month for 20,000 emails.
The cost of a paid plan will be determined by how many emails you want to send each month. However, you are free to store an unlimited number of contacts with any plan, including Free. Email support is included in packages, while the Business plan includes chat and phone support.
5- ConvertKit
ConvertKit is a service that sends emails to bloggers, YouTubers, and other online creatives. Email Marketing Features include subject line A/B testing and the ability to segment your list and personalize campaigns with tags.
With signup forms and landing page templates that are designed to increase conversions, you can expand your audience. Additionally, it is simple to send materials automatically after someone fills out your form if you are using downloadable content as an incentive.
The automation software from ConvertKit makes it easy to set up email drip campaigns that are driven by subscriber behavior. The workflow editor makes it simple to change the path subscribers take and shows you how your sequences look in action. Additionally, there are automation templates for use cases like product launches and webinars if you need assistance getting started.
You can send as many emails as you want with any plan, and live chat and email support are included. Pricing for paid plans is determined by the number of subscribers you have.
Price: You can have as many as 300 subscribers on the free plan. After that, more advanced features and 300 contacts cost $15 per month.
1 Why You Need An Email Marketing Service For Your Business ?
Do you have doubts about whether or not to look for an Email Marketing Solution Some compelling arguments are as follows:
One Of The Most Effective Marketing Channels Is Still Email.
Marketers have rated Email Marketing as the most efficient digital channel in recent years. And this is why:
- It Is Reasonable: You can reach a large number of people at a low cost by using Email Marketing, which has an average return on investment of $38 for every $1 spent.
- It’s About Me: You can directly reach contacts through email campaigns. Additionally, they have actively chosen to hear from you, increasing their engagement potential.
- It Can Be Reached: Email has a wider reach than other digital channels due to its approximately 4 billion users worldwide. Almost everyone has an email address, and it’s free for end users.
- It Belongs To You: You decide how to use emails for marketing, with the exception of a few guidelines. There is no bidding like there is with display ads, and unlike SEO, you are not dependent on other businesses.
Email Marketing Services Are Necessary For Large-Scale Campaigns.
Gmail and Outlook, two examples of ISPs, are not designed for the purpose of sending campaigns and newsletters. Your best option is to use an expert Email Marketing Service because it lets you:
- Improve Your Rates Of Deliverability: Using a specialized Email Marketing Service to send large-scale campaigns helps you avoid the spam folder.
- Get Data On Your Performance: Email Marketing platforms measure the success of your campaigns by tracking metrics like open and click-through rates.
- Facilitate Management Of Unsubscribers: So that you don’t keep sending them campaigns, your Email Marketing Service will automatically update contact records when they unsubscribe.
- More Emails To Send: Email Marketing platforms permit you to select a plan that meets your requirements, whereas ISPs have daily sending limits.
- Create Appealing Emails: The design tools that come with Email Marketing Service can be used to make responsive HTML emails that are professional and match your brand.
These essential features are available on all of the platforms on this list for your Email Marketing campaigns. You will find information about each service’s pricing as well as other important features below.
2 How Much Should You Anticipate Spending On An Email Marketing Tool ?
The features you need and the level of service you need can have a significant impact on how much an email marketing tool costs.
Email Marketing tools that are inexpensive may cost between $10 and $30 per month, while more robust tools with advanced features may cost between $50 and $200 per month or more.
Before selecting an Email Marketing tool, it is essential to carefully evaluate your requirements and financial situation. Before committing to a long-term investment, some providers provide free trials or limited plans, which can be a great way to evaluate various options.
3 What Are The Most Important Characteristics Of An Email Marketing Service To Look For ?
The following are some of the most important characteristics to look for when evaluating an email marketing service:
- Email Deliverability: The ability of the service to deliver your emails to your subscribers’ inboxes.
- Email Templates: The availability of customizable email templates, can help you create professional-looking emails.
- List Management: Tools for managing your subscribers’ list, such as segmentation and automation capabilities.
- Reporting & Analytics: The ability to track the performance of your email campaigns, including open and click-through rates.
- Integration: The ability to integrate with other marketing tools, such as social media platforms and web analytics tools.
- Customer Support: The level of customer support offered by the service, including email, phone, and live chat support.
- Pricing: The cost of the service, including any fees for additional features or the number of subscribers.
- User-Friendliness: The ease of use and intuitive interface of the service.
- Security: The security measures in place to protect your data and ensure compliance with privacy regulations, such as GDPR.
When choosing an Email Marketing Service, take into account your specific requirements and objectives to determine which of these features are most important to you.
4 Which Kinds Of Businesses Are Best Suited For These Email Services ?
Email marketing services can be beneficial for a wide range of businesses, regardless of size or industry. Some examples of businesses that are well-suited for these services include:
- Online Businesses: Promoting products, providing deals, and retaining customers can all be accomplished through Email Marketing.
- B2B Companies: Build relationships with potential customers and nurture leads with Email Marketing.
- Services-Based Companies: Promote services, communicate with customers and provide news and updates through Email Marketing.
- Businesses Based On Content: Promote podcasts, videos, blog posts, and other types of content through Email Marketing.
- Non-Profits: Communicate with supporters, promote events, and solicit donations through Email Marketing.
An Email Marketing Service can be beneficial to any company that wants to cultivate relationships with its stakeholders and customers. These are just a few examples.
Choose the Best Email Marketing Service for Your Company.
Consider your specific requirements when Email Marketing Service providers. This could be more tools for multichannel campaigns, advanced automation and segmentation features, a wide variety of email templates that you can easily customize to fit your brand, or something else entirely.
Pricing and plans will vary depending on the solution. Therefore, it is worthwhile to investigate the costs of each platform to determine the features you require and the number of contacts you intend to send campaigns to. The Best Email Marketing Service for your company will not only assist you in expanding in the short term, but it should also continue to be a viable option as your requirements change.
